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Online trends

Lead Conversion through Sales Funnels

A sales funnel is the basis for lead conversion

A sales funnel is a tool used to capture interested leads and to convert a percentage of them to sales.

Constructing a sales funnel involves an iterative process that educates and informs leads so that the leads are empowered to make a decision.

Effective sales funnels are created specifically for target groups based on the product or service required.

A sales funnel has technical components such as a customer relationship management system, loaded with communication timed to deliver via text, email, telephone, virtual meetings and or physical visits.

Typically the sales funnel starts with a landing page with a free offer to capture the leads details which initiated the communication process.

However leads need to be driven to this landing page containing the offer.

So integral to the sales funnel process is developing campaigns to drive leads.

This may take take the form of social media campaigns, online ad campaigns, public relations and good old fashioned search engine optimisation.

A sales funnel is the base of all successful online sales.

Digitally First - Physically Enhanced

The Online Business Model has usurped the Physical Business Presence as the primary business presence. Physical businesses now support the online versions.

This transitioning has been fraught with difficulty but has been terribly exciting. Successful transients are alive with possibilities…

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