e-Books are the hook, the ethical bribe or lead magnet if you like, that induces your prospects to sign up onto your database.
Gathering prospects to your database is probably one of the best marketing tactics you can employ.
If handled correctly you can use this opportunity to maintain interest and convert sales.
Ebook creation can be overwhelming. Not only do you need to write the content, but you also need to design and format your content into a professional-looking ebook that people will be eager to download.