Build Business Processes
The Secrets for Successful Remote Work
Creative Control + Connected Communities = Successful Remote Work
Remote work can lead to success or failure for an organisation
Creative Control
Failure for businesses who embark on remote working practices generally occurs when the management feel they have lost control.
Abdication vs delegation results. Unclear measurement criteria and loss of trust between team members can occur.
Team members do not get a sense of how they fit into the picture and how their efforts work towards common goals.
Managers that are disconnected from their team members or who do not have a sense of how a project is advancing, leaning towards the “next best thing” mentality. This is a common knee jerk reaction.
Creative control allows for better co-operation and communication. Managers are always on top of projects and understand where bottlenecks are so they can reallocate resources.
This is a very empowering situation to be in.
Organisations need tools and skills to undertake successful remote work.
Remote work is motivating
I don’t think there is a single remote worker who misses the twice daily commute.
Every remote worker appreciates the extra time gained as well as the freedom to schedule their productive hours and activities.
I don’t think there is a single employer who doesn’t enjoy the lower operating costs of having a remote working team.
Remote working practices should be a win win situation.
I’ve been working remotely for over 13 years. This was way before it was popular to do so. Putting together the businesses processes and tools for remote work is what we do best.
Connected Communities
For any business to succeed it’s clients or customers need to believe in them. There needs to be shared aspirations and needs. Businesses who tap into this connection can be unbelievably successful. At the heart of connection and community lies the brand promise of the organisation
Take Apple as an example. “Think Different”,
their slogan is a guarantee to see the world differently and simirlarly to inspire their customers to do the same.
Apple have built a cult community that inspires their members to not only buy across their product range but to buy into their digital products such as iTunes. iMovies, remote storage.and more. In fact Apple have created an environment that is difficult to leave.
The first thing we note about communities is that there is no we and them. The company and their clients are part of the same community, with a shared purpose and belief system.
This emotional connection needs to be backed up with many meaningful points of contact with your community.
These points of contact or connections may be physical meets, display adverts, social media interactions, telephone calls, text messages, video calls and even emails.
Let's Connect
At The Online Marketer we place so much importance on connections that it is our businesses slogan. “Let’s Connect.” Let’s Connect is the two sided promise we make to our clients and the inspiration for or clients to connect with their community.tw
Zoho Campaigns
For business’s which have between 10 and hundreds of client’s of clients some tools are available to assist the business teams to maintain these valuable connections. At the Online marketer we use a program called Zoho Campaigns Most Customer Relationship management Software start with a free plan and Zoho’s is generous. The same can be had by Hubspot and many others. However when your needs become more complex and you need to build automations into your system then the you need to advance to the paid plan. This is where Zoho Campaigns excels because it’s paid plan and functionality is very much cheaper than the other options. Thats’s why we recommend it.
People love to do business with those they know and trust. So. a fair proportion of time and effort needs to be built to maintain these connections. The lifetime value of a client (link to youtube video) provides a good measure of how worthwhile this exercise of building connections may be.
Community
A community is a group of people who subscribe to the same values and beliefs. Communities come in different forms. Communities are at the heart of purchasing decisions. You’re either for crypto currencies or against them, a democrat or a conservative, a traditional retail store keeper or an online business or you may see the benefit of amalgamating the two. You’re either an Android or IOS fan. A Bulls or Sharks Fan. Manchester United, Chelsea or Liverpool. Pirates, Sundowns or Chiefs fan.You maybe for vaccinations or against them. You may be a Catholic ,Protestant or Atheist. A computer nerd or not.
With these examples you either identify strongly for against and you derive some pleasure or utility for your support. Your beliefs don’t even need to be based on facts, but rather on the utility of the belief.
I mean we can debate IOS vs Android and both sides have excellent products. Is one actually better than the other. Probably not but I bet you have a strong opinion about it. Is this opinion based on facts or your beliefs?
Homo Sapiens differentiate themselves from any other species by their ability to use social cooperation for survival and reproduction. We are the first species to be able to tell stories to draw others to our way of thinking. Effectively this means that successful people are in fact powerful sorcerers as apposed to those people whose abilities are less honed.
The strongest organisations are those that are able to build strong communities based on similar beliefs.
At the base of building communities is the ability to create your story and effectively convince others that it has value for their purposes. That’s what makes a great business. This process depends on you being able to effectively connect with your community.
AgileCrm is a tool to help you maintain this connection.
We have been building communications journeys based on CRM’s for over 13 years. Each communication journey has a goal. Someone to connect with, someone to tell a story to. Someone to make excited about the community.
Knowing how to do this is a scarce skill. But we can help you to connect.
Digitally First - Physically Enhanced
The Online Business Model has usurped the Physical Business Presence as the primary business presence. Physical businesses now support the online versions rather than the other way around.
This transition to Digital First approaches has been fraught with difficulty but has been terribly exciting. Successful transients are motivated, cost effective and slaying the competition.