Digital first but physically enhanced
What are the competitive advantages?
we are often asked what are the competitive advantages of an organisation?
One of the most overlooked competitive advantages is simplification
Typically people talk about what are the competitive advantages of an organisation. In doing so hey normally refer to service and price but the true value creation by any organisation lies in the power of simplification.
“I thought it was up to me as the designer to make the car so completely simple that no one could fail to understand it.”- Henry Ford
Like no other before, Henry Ford understood this. Elon Musk at Tesla has said that without a doubt that their engineering process is the most efficient in car manufacturing history. Musk is on record as saying he slept on the GigaFactory floor under his desk so that he was ever present to identify ways of simplifying their processes.
“My task is to solve incredibly complex problems and make their resolution appear inevitable and incredibly simple, so that you have no sense of how difficult this thing was.” – Johnny Ive
Johnny Ive when referring to his time as chief designer at Apple summed it up by saying that simplification was hard. It’s the ability to distil an incredibly hard process into a user interface thats simpler and easier to use.
We all owe him and Steve Jobs a debt of gratitude for inventing the smart phone. It’s made our lives richer and better.
At The Online Marketer we strive to make the lead generation process simpler to negotiate and this adds value to our clients lives.
Digitally First But Physically Enhanced
Business have had to transition to a digital first business model. The businesses physical presence enhances the digital presence and we have had to be creative in how this is done.
This transitioning is fraught with difficulty but is terribly exciting. Successful transients are alive with possibilities…