Have you ever determined the lifetime value of your clients?
Think, how often you sell to each of your clients. If you add up the value of your clients spend with you over 1 year, 5 years and even 20 years I’m sure you will be shocked at the value of each client.
This calculation will tell you if it’s worth building a once off lead generation machine.
“A lead generating infrastructure delivers leads over and over again – It’s an evergreen machine”