Future Thinking & Observations
How Innovation Keeps Your Business Relevant
Building Business Processes How Innovation Keeps Your Business Relevant The Hidden Cost of Cutting Marketing Values, Costs and Consequences I recently stumbled upon Burak Buyukdemir’s satirical “Corporate Playbook for Creating
The High-Stakes Game of Creating Products and Services
Know Thyself The High-Stakes Game of Creating Products and Services Betting on Love The High-Risk, High-Reward Nature of Innovation One of the most common reasons why startups fail is that
The Power of the Environment in Sales
Why the Environment is More Important Than the Pitch Itself
Client retention
Sometimes, the real gold mine lies not in chasing new prospects, but in nurturing and retaining the clients you already have.
The Evolution of Media Consumption and Its Impact on Business Engagement
In the ever-evolving landscape of media, it’s fascinating to witness the seismic shifts that have occurred over the years
The evolution of business cards
The sales process The Evolution and Relevance of Business Cards for SMEs A conversation starter, and a lasting reminder of your brand. Business cards have long been a staple of
Thought Leadership
In today’s competitive business landscape, thought leadership is not just a buzzword; it’s a necessity. For small and medium-sized businesses (SMBs), the ability to punch above their weight can be the difference between thriving and merely surviving.
The Power of Simplicity
In a world brimming with complexities, the ability to distil intricate ideas into simple, understandable concepts is an invaluable skill.