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Build business processes to predict success

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marketing processes

The Consumer Buying Process Deconstructed

Timing is Everything for the Consumer Buying process

Making a decision to buy something is different depending on what you may be buying. Generally the higher the price ticket the more advanced is the consumer buying process.
It’s easy to decide to buy milk or bread because one doesn’t use much brain power.
 
But buying a motor car, a house or considering home renovations or planning a children’s birthday party all take a little more brain power and sometimes time. Having clarity on what the alternatives are, what the costs involved are, will be factors for the buyer to consider.
 
Some purchases are even dependant on another purchase being successful. One doesn’t order the birthday pony for a toddlers birthday party unless you are able to secure the venue that can handle the pony. Similarly one won’t get a home inspection done until your offer to purchase the property has been accepted, and you may not need the new motor car unless you qualify for the finance.
 
Decisions about the car, the home inspection or the pony will be dependant on other factors. Suspensive conditions if you must.
 
So for sellers of goods and services the key to making the sale is to tailor your pitch to the the stage that the buyer has reached in the buying process. Identifying where the sellers mindset is, is crucial to understanding what information the buyer needs in order to make the sale and improve your conversion rate.
 
Trying to close before the buyers need is properly established is just annoying to the buyer. And providing the buyer with further information when the buyer ready to buy is equally annoying.
 
Sales is a process.
 
There are steps to the consumer buying process.
 
And much of the sales process can be automated.
Learn how our sales funnels can help

Digitally First - Physically Enhanced

The Online Business Model is now the MAIN ACT supporting the physical business presence. Transitioning to this new reality has been fraught with difficulty but terribly exciting. Successful transients are alive with possibilities…

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marketing Processes

Beard trimming can be a business process driven approach

A Business process can allow your business to scale at speed

Even my new barber uses business processes
I’ve been growing a beard for a while and have had a love-hate relationship with the process. My beard gets long, misshapen, trimmed short and even shaved right off at times. Yip, but the shaved off period was scary. I didn’t recognise the human behind it.
 
It’s a bugger to keep a beard neat, and to find a good barber has been a problem. So I settled for a two-part process. I’d have my haircut at a hairdresser and then have my beard trimmed at a barber.
 
My ex-barber, a chatty fellow, with an occasional body odour problem, served me well. Then one day he threw an off colour rant. I became very uncomfortable going to him. I didn’t feel like putting up with another rant, and I knew I would feel awkward about putting him in his place.
 
This is, after all, the guy you trust with a razor at your throat.

The Universe Conspires

My beard got itchy and I was miserable. The kind of miserable where you want to scratch the skin off your face rather than write inspiring words.
 
So off to my friend Google.
 
I use beard balm from the Black Hat Beard Company, which I bought from the local home industry store. I saw from Black Hat’s website that they also had a beard soap. So I popped a message to their Facebook Page and asked if there was a local outlet to collect. They offered a few suggestions.
 
Then I threw in the question about where was the best place to go to get your beard shaped or trimmed.
 
And that’s how I met Wayne Smit. He didn’t have the soap in stock and I said that although I had just had my beard trimmed I was ready for a haircut and could I make a booking. He promised to investigate stock.

The Appointed Day

Wayne sat me down and discussed what I liked, what my routine was and had me off to the basin for a hair wash and head massage.
 
All good and well. We chatted about what I do and I mentioned I was into business processes and automation, particularly around marketing.
 
Well, that lead to a very interesting discussion about Michael Gerber’s Book “The eMyth Revisited”.
 
Turns out Wayne had given a lot of thought to how he can systemize his business. He had an eight pillar approach in place.
 
In Wayne’s business, every stylist asks their clients six questions when they arrive. Each of these questions are designed to let the stylist know exactly what the client wants and also to allow them to identify further marketing opportunities.
 
Then the rest of the seven pillars kick in. There’s a hospitality process, a basin process, a product recommendation process, a demo process, a rebooking process, and finally a referral process. (okay I may have them mixed up but you get my drift).
 
Now I know that Wayne will do very well in his business with a bit of help but was inspired that he had read THE book and developed business processes around the book to benefit his business.
 
Oh and did I mention, I now have a plan on how to grow my beard in a controlled fashion.
 
I’m all for systems.
For more on Business Processes

Digitally First - Physically Enhanced

The Online Business Model has usurped the Physical Business Presence as the primary business presence. Physical businesses now support the online versions.

This transitioning has been fraught with difficulty but has been terribly exciting. Successful transients are alive with possibilities…

Let's Connect -

Let us chat about your business prospects online

Click here

Beard trimming as a systems driven approach Read More »

Build business processes to predict success
 
 

 

Website generation

Lead generation

A small Dog Breeder got to play on the National Stage.

Small and Micro Businesses can benefit from innovative solutions.

Your business doesn’t have to be a massive organisation to benefit from an lead generating strategy. Here’s an example of how a simple website and a pay per click campaign allowed this dog breeder to sell his puppies at a premium.

A chance conversation with the breeder revealed that he has an unexpectedly large litter of thirteen puppies and he was worried about the ability to sell them all. One of the reasons was that the kennel is situated in East London, South Africa and he felt that there wouldn’t be a large enough market for high quality Rottweilers unless he sold them at a reduced price.

Micro business solution for Denaz Rottweilers 1

A consultation with The Online Marketer resulted in a far better solution for the breeder. We created a basic website and a Google pay per click campaign. So the dogs were priced at R7000 each which allowed them to be transported to Johannesburg at under the R8000 going rate. The breeder was going to sell the dogs in the local market at R3500. So in this case the breeder was able to sell his dogs at the market rate and realise a higher profit.

So at The Online Marketer we use our experience to provide value added solutions for your business. We are so much more than web developers.

 

Digitally First - Physically Enhanced

The Online Business Model has usurped the Physical Business Presence as the primary business presence. Physical businesses now support the online versions.

This transitioning has been fraught with difficulty but has been terribly exciting. Successful transients are alive with possibilities…

Let's Connect -

Let us chat about your business prospects online

Click here
Denaz Rottweilers benefit from websites

 

Your business doesn’t have to be a massive organisation to benefit from an lead generating strategy. Here’s an example of how a simple website and a pay per click campaign allowed this dog breeder to sell his puppies at a premium.

A chance conversation with the breeder revealed that he has an unexpectedly large litter of thirteen puppies and he was worried about the ability to sell them all. One of the reasons was that the kennel is situated in East London, South Africa and he felt that there wouldn’t be a large enough market for high quality Rottweilers unless he sold them at a reduced price.

A consultation with The Online Marketer resulted in a far better solution for the breeder. We created a basic website and a Google pay per click campaign. So the dogs were priced at R7000 each which allowed them to be transported to Johannesburg at under the R8000 going rate. The breeder was going to sell the dogs in the local market at R3500. So in this case the breeder was able to sell his dogs at the market rate and realise a higher profit.

So at The Online Marketer we use our experience to provide value added solutions for your business. We are so much more than web developers.

 

Micro business solution for Denaz Rottweilers Read More »

Build business processes to predict success
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