Website generation

Lead generation

A small Dog Breeder got to play on the National Stage.

Small and Micro Businesses can benefit from innovative solutions.

Your business doesn’t have to be a massive organisation to benefit from an lead generating strategy. Here’s an example of how a simple website and a pay per click campaign allowed this dog breeder to sell his puppies at a premium.

A chance conversation with the breeder revealed that he has an unexpectedly large litter of thirteen puppies and he was worried about the ability to sell them all. One of the reasons was that the kennel is situated in East London, South Africa and he felt that there wouldn’t be a large enough market for high quality Rottweilers unless he sold them at a reduced price.

A consultation with The Online Marketer resulted in a far better solution for the breeder. We created a basic website and a Google pay per click campaign. So the dogs were priced at R7000 each which allowed them to be transported to Johannesburg at under the R8000 going rate. The breeder was going to sell the dogs in the local market at R3500. So in this case the breeder was able to sell his dogs at the market rate and realise a higher profit.

So at The Online Marketer we use our experience to provide value added solutions for your business. We are so much more than web developers.

Digitally First - Physically Enhanced

The Online Business Model has usurped the Physical Business Presence as the primary business presence. Physical businesses now support the online versions.

This transitioning has been fraught with difficulty but has been terribly exciting. Successful transients are alive with possibilities…

Let's Connect -

Let us chat about your business prospects online

So at The Online Marketer we use our experience to provide value added solutions for your business. We are so much more than web developers.

Micro business solution for Denaz Rottweilers Read More »

Build business processes to predict success

Online trends

Drive Traffic through pay per click (PPC).

How To Get Onto The Front Page Of Search Engine Results

Drive traffic through Pay per Click (PPC) SEO, and Online Reputation

If people can’t find you on the front page of search engines when they search for your type of goods or services then your website is irrelevant. You need to drive traffic through pay per click in order for people to order from you.

We know what needs to be done to get you onto the front page of search engine results.
Getting onto the front page of search engines is a competition and you need to know the rules in order to compete.
Search engines want to monetise their results. We know how you can take advantage of this fact cost effectively.

Front page results are equivalent to winning a competition. The more people who compete the harder it gets. We know the rules of the competition. So with us you get a better chance or winning.

There are many factors involved in this competition and they are evolving all the time. It takes a specialist to help you drive traffic through pay per click.

Amongst the many factors we look at are:

The demand for your types of services and the “actual phrases” people use when looking for your types of services.
Your geographical position.
The way your website responds to the different devices used to find your website.
The content you have in your site and how this matches to actual demand.
The syntax and semantics in your copy all make a difference.
Your online reputation. What the search engines think or know about you and your organisation.
The structure of your copy and your images or video and how they relate to the rest of your website.
The proximity of the searcher to your business.
The searchers interests and web browsing history.
The search engine they use. (Google, Bing etc)
How quickly your website loads

These are just a few of the factors that will influence your chances of getting onto the front page of search engine results.

Drive Traffic through Pay per Click Advertising

When you search for goods and services on the internet search engines such as Google now allocate the majority of the results page to paid for advertising. It therefore is in every businesses interest to consider paid for targeted adverts to entice your clientele.

New webpages take time to display your search results. Pay per click ads show immediately at no cost.
By targeting ads to specific website content you can save as much as 40% of the cost of the clicks.
Once off setup costs can save you thousands over time.
You can set up ads to show up all over the internet once someone has visited your website. Re marketing is a wonderful way to promote your business.

Pay per Click advertising is the only way you will be able to determine the cost per acquisition of your clients.

Henry Ford is credited with the saying “Half of all advertising works, It’s just to know which half”.

Our consultants are able to create a advertising plan to meet your goals and budget. This campaign is measurable and controllable. You can express your advertising in terms of cost per acquisition rather than cost per advert.

Digitally First But Physically Enhanced

The swing to digital businesses should be supported by a physical presence. Even if that physical presence takes a new form.

Drive Traffic through Pay Per Click (PPC) Read More »

Your Online Presence

The 2012 amendments that were made to the South African Electronic Communications and Transactions Act of 2002 (“ the ECT Act”) shows that the South African Government is taking a serious approach to the issue of spam. The new amendments to the Act stipulate more severe forms of penalty to be meted out for violations of the Act. These amendments align the ECT Act with current trends in legislation, such as the Consumer Protection Act of 2011 and the Protection of Personal Information Act of 2013.

While the intended purpose of the Act has always been to prevent the abuse of information systems, with these amendments the government appears to have reconsidered how to better achieve this goal.

In the past the Act required a business to provide the consumer with a way to “opt out” of receiving emails whereas the amended Act now dictates that businesses can only ‘spam’ consumers that have “opted in” to receiving information about their business.

So according to Sybaweb’s Patrick Turner, “this means on a practical level is that businesses are no longer allowed to send unsolicited emails to individuals in order to market themselves and their products”. Should the Act be violated it can result in a hefty fine of up to R1 million or up to twelve months imprisonment.

According to Mike Hendrikse, CEO of The Online Marketer, sending spam is simply bad manners in the electronic world and we should not indulge in it. Now there is a punitive reason to back up this philosophy.