Marketing Automation for your Business
Have you ever determined the lifetime value of your clients. Think how often you have had the opportunity to serve each of your clients. Add up the value of their spend with you over 1 year, 5 years and even 20 years. Do you have a customer retention strategy?
The only way to retain customers is to cultivate the relationship you have with them. Once you have earned their trust you need to keep it. One way is to constantly add value to your relationship with them.
You need to do this by communicating with them regularly. If that is via email marketing, text messaging or social media, tracking the success of your campaigns is important. What you can’t measure you cannot manage.
We believe a website is a great place to start a relationship with your client base. Your website could be the place where you get your clients to give you permission to send you information that is valuable to them. Remember that under the consumer protection act and anti spam acts you cannot just send unsolicited special offers to your clients any more.
By integrating an automated email marketing campaign you have many opportunities to inform clients of your service offerings and enhance their perception of your business and at the same time point them in the direction of subtle services your organisation offers.
Can a personalized email campaigns be automated? Yes, the best online marketers in the world use them. Email marketing still offers the best return on investment today. The technology is in place. It’s really about crafting the communications journey and fitting it into an appropriate structure.
At the heart of business is marketing automation software
Marketing Automation software is the engine that drives your email marketing system. It is the heart of your marketing automation.
Every business needs different levels of marketing automation but every business can benefit from automated processes. The time saving, the integration with your other business processes and the measurement of success all come together to propel your business forward.
So different software packages assist in different ways. Structuring your marketing automation requires designing your business processes, setting up the software and measuring the results. Investing in setting it all up takes a bit of time but after it is done you have created an evergreen marketing machine.
Without too much intervention your system then becomes the deliverer of your marketing leads.
Sounds like heaven?
Speak to us.