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The sales process

The Evolution and Relevance of Business Cards for SMEs

A conversation starter, and a lasting reminder of your brand.

Business cards have long been a staple of professional networking, evolving from aristocratic visiting cards in 17th century Europe to essential tools for modern business interactions. For small and medium-sized enterprises (SMEs), the business card is more than just a contact detail—it’s a first impression, a conversation starter, and a lasting reminder of your brand.

A Brief History of Business Cards

  • 17th Century Origins: Initially used by European aristocrats, visiting cards announced a person’s intention to visit and were often lavishly decorated.
  • 18th Century Trade Cards: In England, these cards doubled as advertisements and maps to guide customers to businesses.
  • 19th Century Modernization: With the Industrial Revolution, business cards became crucial for professional networking, especially in the United States and Europe.

Fun Facts About Business Cards

  • Victorian Etiquette: In the Victorian era, folded corners on cards had specific meanings, such as indicating a personal delivery.
  • Cultural Variations: In Japan, the exchange of business cards is a formal ritual known as “meishi koukan,” emphasizing respect and attention to detail.
  • Creative Materials: Modern business cards can be made from unique materials like metal, wood, and even chocolate.

Rethinking Business Cards in the Digital Age

In today’s digital world, the traditional paper business card is complemented by innovative digital solutions. SMEs can leverage these advancements to enhance their networking and marketing efforts.

Introducing Automated Virtual Card (vCard) Delivery

At The Online Marketer, we’ve integrated a cutting-edge feature into our Mailjam package that revolutionises the way you exchange contact information. Here’s how it works:

  1. Effortless Exchange: When someone enters their details into your phone or scans a QR code  they instantly receive your full contact details in vCard (VCF) form.
  2. Smartphone Integration: This ensures that your contact information is seamlessly added to their smartphone, eliminating the risk of losing or forgetting paper business cards.
  3. Automated Follow-Up: Our system can also automate the delivery of specific information related to the networking event you attended, taking follow-up to the next level.

The Advantages of Digital Business Cards

  • Capture and Retain Contacts: Digital vCards ensure that your details are accurately captured and stored in your contacts’ smartphones.
  • Enhanced Follow-Up: Automated follow-ups provide personalised information, helping to solidify connections made during networking events.
  • Sustainable and Innovative: Going digital reduces paper waste and demonstrates your commitment to innovative business practices.

Embrace the Future of Networking

As an SME, staying ahead of the curve is crucial. By adopting digital business card solutions, you not only streamline the process of exchanging contact details but also enhance your follow-up strategy, ensuring that every networking opportunity is maximised.

Consider how your current use of business cards aligns with these modern advancements. Are you making the most of your networking efforts? With automated vCard delivery, you can transform the way you connect, making every interaction count.

Mailjam VCards

For more information on how our Mailjam package can support your business’s networking needs, contact us today and take the first step towards a more connected future.

Digitally First but Physically Enhanced

The Online Business Model has usurped the Physical Business Presence as the primary business presence. Physical businesses now support the online versions.

This transitioning has been fraught with difficulty but has been terribly exciting. Successful transients are alive with possibilities…

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Category

The Magic of Structured Sales Processes

A Symphony of Strategy and Success

In the bustling bazaar of business, where companies vie for the fleeting attention of discerning customers, one factor often distinguishes the victors from the vanquished: the sales process. Imagine a sales process not as a mundane checklist but as a meticulously choreographed dance, where each step is designed to captivate, convince, and close. But what is the true impact of building such processes, and are there parallels in other realms that can illuminate this concept?

The Power of Process: Turning Chaos into Concert

Sales processes are the unsung heroes of successful organizations. They provide a roadmap, a clear path from the initial contact to the jubilant handshake sealing the deal. Yet, the importance of this structured approach goes beyond mere organization.

Consider the process as the backbone of sales efficiency. According to a study by the Harvard Business Review, companies with defined sales processes see a 28% higher revenue growth compared to those without. This isn’t just a fluke; it’s the predictable outcome of consistency, predictability, and scalability.

Parallels in Other Domains: The Art of Recipe

To better grasp the significance of structured sales processes, let’s draw an analogy with cooking. A master chef doesn’t just throw ingredients into a pot haphazardly. There’s a recipe—a tested formula that guarantees a delightful result. Similarly, a well-designed sales process is a recipe for success, where each ingredient (prospecting, pitching, handling objections, closing) is added in the right measure and at the right time.

The Engineering Perspective: Blueprints to Buildings

Another apt comparison can be made with engineering. Imagine constructing a skyscraper without a blueprint. The chaos would be monumental. Blueprints provide a precise plan, ensuring every beam and bolt is perfectly placed. In sales, the process serves as this blueprint, guiding reps through complex transactions and enabling them to construct deals systematically.

Witty Commentary: Sales Reps as Superheroes

Now, let’s add a dash of humor. Picture your sales reps as superheroes. Without a process, they’re like Superman without a cape—capable but lacking the iconic tool that makes them truly powerful. With a robust sales process, they don the cape, gaining clarity and direction, which allows them to soar above the competition and rescue deals in distress.

The Data-Driven Argument: Numbers Don’t Lie

Supporting this analogy is a wealth of data. Research from the Sales Management Association reveals that companies with formal sales processes enjoy 15% higher win rates than those without. Furthermore, the CSO Insights 2019 Sales Performance Report found that organizations that closely align their sales process with customer buying processes see a 14% increase in quota attainment.

Expert Opinions: The Sales Gurus Speak

Renowned sales expert Neil Rackham, author of “SPIN Selling,” emphasizes the importance of structured sales methodologies. He argues that a defined process allows sales teams to replicate successful strategies, adapt to market changes more swiftly, and train new reps more effectively. Rackham’s insights are echoed by Jeb Blount, another sales luminary, who asserts that “a structured process builds confidence and reduces the mental load on sales professionals, allowing them to focus on the nuances of each deal.”

The Symphony Analogy: Conducting a Harmonious Sale

To wrap our minds around the complexity of sales processes, consider the analogy of an orchestra. Each sales rep is a musician, and the process is the sheet music guiding their performance. The sales manager is the conductor, ensuring that every note is played in harmony. Without a process, the result is a cacophony; with one, it’s a symphony that enchants customers and secures deals.

Conclusion: A Call to Action

As we navigate the intricate world of sales, it’s imperative to recognize the transformative power of structured processes. They are not rigid constraints but liberating frameworks that enable creativity, efficiency, and success. So, dear readers, it’s time to don your sales capes, embrace your recipes, follow your blueprints, and conduct your symphonies with precision.

Reflect on your current sales strategies and ask yourself: Are we improvising or following a master plan? The future of your business may very well hinge on this answer. Embrace the structured sales process, and watch your sales soar to new heights, much like a well-conducted symphony reaching its crescendo.

In the grand theater of business, let your sales process be the script that guides your performance, turning every sales pitch into a standing ovation.

 

The Online Marketer
10 STEPS TO ONLINE MARKETING SUCCESS

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Digitally First but Physically Enhanced

The Online Business Model has usurped the Physical Business Presence as the primary business presence. Physical businesses now support the online versions.

This transitioning has been fraught with difficulty but has been terribly exciting. Successful transients are alive with possibilities…

The Magic of a Structured Sales Process Read More »

Build business processes to predict success
Business Process

Empowerment Over Control

Unraveling Richard Branson's Leadership Philosophy

Business Leadership Styles

In the ever-evolving landscape of business leadership, one name that stands out is Richard Branson, the charismatic entrepreneur behind the Virgin Group. Branson’s leadership style is a fascinating study in contrast to the traditional approach of control through stringent standard operating procedures (SOPs). Instead of micromanaging every aspect of his diverse business ventures, Branson leans heavily towards empowerment and delegation.

At the core of Branson’s leadership philosophy is the belief in the power of people. Rather than asserting tight control and adhering strictly to SOPs, Branson is known for his inclination to identify the right individuals for specific roles and then empowering them to make decisions. This approach is rooted in a deep trust in the capabilities and creativity of his team.

One of the key anecdotes that encapsulates Branson’s leadership style involves a board meeting where he confessed to not fully understanding the concept of net profit. Instead of letting ego dictate the narrative, Branson’s response was illuminating. His team took him aside to explain the intricacies, and without hesitation, Branson embraced the opportunity to learn. This humility and openness to learning exemplify a leadership approach that values collaboration and acknowledges that no one person can be an expert in every aspect of a business.

The contrast between Branson’s approach and the traditional style of control through SOPs is stark. In a typical corporate environment, strict guidelines and procedures are often implemented to ensure uniformity and mitigate risks. While SOPs can be effective in certain situations, they may stifle innovation and hinder the ability of employees to think outside the box. Branson, on the other hand, encourages a culture of creativity and risk-taking, fostering an environment where individuals feel empowered to contribute their unique perspectives.

One of Branson’s go-to questions in decision-making encapsulates his philosophy: “Who is the best person to do this?” This question is a departure from the conventional “How can I understand and control this process?” Instead of delving into the minutiae of every operation, Branson is more concerned with assembling a team of competent individuals who can collectively drive success. This not only allows him to focus on strategic decision-making but also cultivates a culture of trust and collaboration within his organizations.

Empowerment, in Branson’s eyes, extends beyond just trusting people to do their jobs; it involves fostering an environment where individuals feel a sense of ownership and responsibility. By giving employees the autonomy to make decisions and take ownership of projects, Branson encourages a culture of accountability. This approach not only motivates employees but also instills a sense of pride in their work.

In contrast, a leadership style centered around control through SOPs might create a rigid organizational structure where employees are confined by predefined rules. While this can provide a sense of order, it may stifle creativity and hinder adaptability in a rapidly changing business landscape.

Branson’s leadership style is not without its challenges. Empowerment requires a careful balance – too much can lead to chaos, and too little can stifle initiative. However, by embracing a leadership style that prioritizes trust, collaboration, and empowerment, Branson has built a global empire known for its innovation and resilience.

Richard Branson’s leadership philosophy stands as a beacon of empowerment in a sea of control. By prioritizing the right people over rigid procedures, he has created a culture that values creativity, adaptability, and continuous learning. While the traditional approach of control through SOPs has its merits, Branson’s success serves as a compelling testament to the potential of a leadership style that empowers individuals to excel and innovate.

Digitally First but Physically Enhanced

The Online Business Model has usurped the Physical Business Presence as the primary business presence. Physical businesses now support the online versions.

This transitioning has been fraught with difficulty but has been terribly exciting. Successful transients are alive with possibilities…

Empowerment Over Control Read More »

Build business processes to predict success
Category

Supercharge Your Sales: The Power of Productising Your Services

Transform Your Services into Sales Powerhouses: The Productisation Advantage

The Power of Productising Your Services

Are you struggling to scale your business and boost your sales? It’s time to consider productising your services. Productising is the process of transforming your services into standardised, scalable offerings that can be easily understood and purchased by your target audience.  We will explore the benefits of productising your services and how it can lead to significant growth in your sales.

  1. Simplify Your Offerings: Productising your services allows you to create a clear, concise, and easily understandable offering. By packaging your services into a well-defined product, you eliminate confusion and make it easier for potential clients to grasp the value you provide. This clarity can lead to increased interest and higher conversion rates.

  2. Streamline Your Sales Process: With productised services, you can create a standardised sales process that is easy to follow and replicate. This helps you save time and resources, allowing you to focus on other aspects of your business. A streamlined sales process also makes it easier for your sales team to close deals, as they can confidently present your offerings to potential clients.

  3. Increase Your Profit Margins: Productising your services allows you to set fixed prices for your offerings, which can lead to higher profit margins. By standardising your services, you can optimize your processes and reduce the time and resources required to deliver them. This efficiency can result in increased profitability for your business.

  4. Scale Your Business: One of the biggest challenges service-based businesses face is scaling. Productising your services enables you to grow your business without the need for additional resources. With standardised offerings, you can easily onboard new clients and deliver your services more efficiently, allowing you to scale your business and reach new heights.

  5. Enhance Your Brand Image: A well-defined product offering can help you establish a strong brand image in your industry. By productising your services, you can position yourself as an expert in your field and differentiate yourself from your competitors. This can lead to increased trust and credibility, ultimately resulting in more clients and higher sales.

Conclusion

Productising your services is a powerful tool for enhancing your sales and growing your business. By simplifying your offerings, streamlining your sales process, increasing your profit margins, and scaling your business, you can unlock your full potential and dominate your industry. Don’t wait any longer – start productising your services today and watch your sales soar!

Digitally First but Physically Enhanced

The Online Business Model has usurped the Physical Business Presence as the primary business presence. Physical businesses now support the online versions.

This transitioning has been fraught with difficulty but has been terribly exciting. Successful transients are alive with possibilities…

The Power of Productising Your Services Read More »

Build business processes to predict success
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