Digital First but physically enhanced business
What does digital first but physically enhanced businesses mean
Exploring the Intersection of Online and Offline Strategies for Optimal Growth and Engagement
Maximizing Success in the Digital Age: How Physical Enhancements Can Benefit Your Digital First Business
Digital first, physically enhanced products and services are those that are primarily accessed or experienced through a digital interface, but also include some physical components or enhancements. These products and services seek to combine the convenience and accessibility of digital experiences with the tangible benefits of physical ones.
One example of a digital first, physically enhanced retail store is one that allows customers to browse and purchase products online, but also offers in-store experiences such as product demonstrations, personalized assistance from sales associates, and events or workshops. In this case, the digital aspect of the store makes it easy for customers to shop from anywhere and at any time, while the physical enhancements provide a more immersive and interactive shopping experience.
Another example of a digital first, physically enhanced product or service is a fitness company that offers online workout videos and tracking tools, but also holds in-person fitness classes or provides access to physical workout equipment. This allows customers to get a comprehensive workout program that fits their schedules and preferences, whether they prefer to exercise at home or in a gym.
Gaming companies are also adopting the digital first, physically enhanced model. Customers can play games online, but can also purchase physical copies of the games or merchandise related to the games. This allows gamers to enjoy the convenience of digital gaming while also collecting physical copies of their favorite titles or showing off their fandom with merchandise.
In conclusion, digital first, physically enhanced products and services offer a balance between the convenience and accessibility of digital experiences and the tangible benefits of physical ones. Whether you’re shopping, working out, or gaming, there are likely options available that combine the best of both worlds.
So how did this change come about
A while back all businesses had a physical presence first and in some cases this was supplemented by digital presences. However the big growth has been in digital led businesses and now there appears to be a push back to physical experiences.
Those businesses who are able to mix both experiences into meaningful value for customers are really benefitting from the process. We see this in various examples:
- Gymshark is a digital business that has established physical customer experiences through events and now even with High Street premises.
- We see educational institutions delivering learning material primarily through online platforms and supplementing this with physical seminars and workshops.
- Amazon are creating physical whole food stores to complement their online offering.
The Online marketer has teams skilled in these processes and are able to guide you through your digital first but physically enhanced business journey.
To truly thrive in the digital realm, businesses must enhance their physical presence in a way that complements and amplifies their digital efforts.
Digitally First But Physically Enhanced Business
“In today’s rapidly evolving digital landscape, businesses must constantly adapt and innovate to stay ahead of the competition. Embracing a “digital first” approach is no longer optional; it is a necessity for survival.
However, simply having a digital presence is not enough. To truly thrive in the digital realm, businesses must also enhance their physical presence in a way that complements and amplifies their digital efforts.