Why Your CMS (Content Management System) Website Is Killing You!
Doesn’t it make you feel ill to know that your website doesn’t appear on page one of the search engine results pages (serp) when you type your products or services into Google or Bing? Aren’t you sick and tired of paying hosting fees for your website and you get no results? Don’t you feel that you could be doing better?
The Online Marketer constructs content management websites to appeal to people who are already looking for your type of goods and services. To do that we have to research what those needs are, plan specific web pages (landing pages) that will answer those needs, write copy to appeal to those needs and suggest solutions for your products or services.
That’s how effective internet marketing starts.The Online Marketer Team tries to marry what you want for a website with what you need.
The two concepts are mostly different . Because you are not aware of the importance of this approach you spend a lot of money on a website that you want, rather than what you need. Now it is possible to marry the two concepts and create the look and feel that you want coupled with the strategic thinking that you need.
Of course having a content management system website like this, requires that you understand the building blocks and concepts behind your website because all the websites we create for you are entirely editable by yourself.
SEO comes at a price because it takes time
At The Online Marketer we offer three levels of retainer services to assist your search engine rankings.
At the maintenance level every client at The Online Marketer gets free membership to the Online Marketers Club where you get access to online training on:
In addition The Online Marketer will look after the security on your website. We will update your theme as new themes are releases and update your websites plugins. We will monitor that your site is up and take action if it goes down.
- Training club membership
- Site map submission
- Update theme
- Update Plugins
- Anti brute force attack software
- Installing SEO software to guide you
- Maintenance Package plus
- Content research
- Adding 1 Landing Page
- 1 x email response
- 1 x Thank you page
- 4 x Edit content pages and SEO
- Boost Package plus
- Create content plan
- Create a SEO plan
- Add 2 new pages
- Implement Schema
- Advanced reporting
Planning your SEO tasks is the secret to success
Knowing what to do to your website to achieve good search engine rankings is important. Hundreds of factors come into play and some of the tweaks are more important that others. To make the task even more difficult the rules of the game change periodically as well.
At The Online marketer we suggest that you have a SEO plan in place that is broken down into tasks.
At the root of your plan will be those things that need immediate attention and then the next group of tasks can be tackled in time. SEO is an ongoing process and not knowing what to do is to guarantee failure.
Definition of terms
Brute force attacks are simply when people try to gain access to the backend of your website so that they can add trojans or other software. A brute force attack is when people set software to try guess your passwords. We take a number of actions to reduce the likelihood of success. And then adding some additional software to you site to detect brute force attacks is useful because this software locks them out from visiting your site for a period of time.
Landing Pages are pages designed to responding to existing searches on the web. For instance if you sold shirts it would be good to know that more people search for the term T Shirts than for short sleeve shirts. Creating a landing page entitled T-Shirts for sale would be a better idea than creating a landing page for “short sleeved shirts.
SEO Software is a special type of software that guides you when adding pages and posts. It suggests ways that you can change your content to get better search engine rankings
Content plans are important for you to know what to add to your website and how often to add it. Search engines prefer sites which are relevant and up to date. But for the uninitiated that can mean that you add content that competes with existing content and thereby you inadvertently reduce the effectiveness of your content. Getting content right is important.
Schema refers to a particular format different types of content need in order to be recognised by search engines. This is often best left to the specialists to implement. Correctly applied to your content you stand a better chance of being recognised by search engines.
Good search engine rankings imply that Google and other search engines believe that your content is worthy of being displayed when people search for related content.