Sales funnels are used by businesses to nurture prospective customers through the whole buying process, starting with attraction and attention, to demand, evaluation, and decision.
What are sales funnels?
First things first: what is a lead or a prospect?
Know who your ideal customers are.
One size does not fit all
- Leisure customers who have never stayed at the property
- Leisure customers who have stayed at the property before.
- Corporate Clients who want conferencing or meeting facilities as well as accommodation.
- Corporate clients who just want meeting facilities and catering but no accommodation.
- Repeat corporate clients.
Create a lead magnet.
Create your landing page.
Create an automated email sequence. Your Customer Journey
Automation saves you money
- Be able to send automated email journeys.
- Give you feedback on when leads turn into prospects.
- Measure how many times your prospects visit your website
- Know when your lead engages with you and automatically change their status to a prospect.
- Give you measurement statistics on how many of your emails generate clicks or sales.
- Opens sales funnels based on your prospects actions.
- Prompts you to call the prospect at appropriate times in the sales journey.
- Automatically ceases a sales journey when a sale is made.
- Move the prospect to a client.
- Automatically starts a referral journey once the client has made a purchase and waited for the client to experience the product.
- Asks the client if they were satisfied with the product or service.
Send leads to your top of the sales funnel
- Keep an eye out for relevant news in your industry, and make sure to follow related publishers on social media.
- If you’ve got a blog, make sure it’s updated at least once a week.
- Start a newsletter for your business, and keep them interested with the latest news about your company.
- Make sure you have an engaging bio that clearly explains what you do, and make it easy to find on social media.
- Share your content across multiple channels including LinkedIn, Twitter, and Facebook.
- Be active in the professional group forums in your niche.
- Start with your phone
- Look at your history, Invoices etc
- Make sure you stay engaged.
- Do you ask guests to rate your services and give feedback on your service?
- You need to think bigger.
- Google Keyword Planner
- Facebook Ads Manager (or Power Editor)
- Facebook Audience Insights
- Google Analytics
- YouTube ads
- Instagram carousel ads
- Facebook ads
- Instagram ads
- Social media posts
- Community events
- Calendar events such as holidays or promotions such as Valentines Day, Mothers Day, Arbour Day etc
- Calendar events around religious holidays such as Christmas, Easter Diwali, Eid and others.
- Sporting events
- People or personas
- Focussing on needs or aspirations
- Shared activities or likes
- Clubs or mutual societies
- History buffs
Measure, optimize, rinse and repeat!
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Digitally First But Physically Enhanced
The swing to digital businesses should be supported by a physical presence. Even if that physical presence takes a new form.