The Online Marketer



The pace of life is ever increasing. Every bit of help we can get to be more productive and efficient should be most welcome. We look at processes and tools that aid productivity here.

The Role of Leadership in Addressing Workplace Burnout Caused by Tech Changes


Workplace Burnout Caused by Tech Changes

The impact of AI on productivity and workplace burnout: A guide for small and medium business owners

The Role of Leadership in Addressing Workplace Burnout

Artificial intelligence (AI) is rapidly changing the way businesses operate, with significant implications for productivity and employee well-being. In this blog post, we will explore the potential benefits and risks of AI adoption for small and medium business owners, and provide guidance on how to manage its impact on workplace burnout.

The Benefits and Risks of AI Adoption

AI is being increasingly deployed to automate tasks such as data analysis, lead generation, and social media management. These tools can go far beyond the expectations of most small businesses, allowing them to compete with larger players in their industry. However, the adoption of AI also raises concerns about job loss, as it can replace or automate many of the tasks performed by human workers.

While the benefits of AI are clear, it’s important for small and medium business owners to be aware of the potential risks and take steps to mitigate them. One of the most significant risks is the impact of AI on workplace burnout.

Managing the Impact of AI on Workplace Burnout

The adoption of AI can put pressure on employees who remain in their jobs to up-skill to new functions, leading to increased pressure and burnout. To manage the impact of AI on workplace burnout, small and medium business owners can take several steps:

  • Provide training and re-skilling opportunities for employees who are at risk of job loss. This will help employees adapt to new technologies and reduce the risk of burnout.
  • Encourage a culture of open communication where employees can share their thoughts and concerns about the changes brought about by new technologies. This will help to identify areas where employees may be struggling and provide opportunities for support and intervention.
  • Promote a healthy work-life balance by encouraging employees to take breaks, use their vacation time, and disconnect from work when they’re not on the clock. This will help prevent burnout and keep employees engaged and productive.

Leadership's Role in Managing the Impact of Tech Changes on Burnout

Leadership also has a critical role to play in managing the impact of tech changes on workplace burnout. Leaders can promote employee well-being by setting clear expectations, creating a positive work culture, and providing opportunities for professional growth and development.

One way that leadership can address workplace burnout caused by tech changes is by providing resources and training to help employees manage the changes. This can include offering workshops or training sessions on new technologies, providing access to online resources and tutorials, and offering support from IT professionals.

By providing these resources, employees can feel more confident and capable in their ability to adapt to new technologies, which can help reduce stress and burnout.

Our Consulting and Training Services

At The Online Marketer, we understand the challenges that small and medium businesses face in adapting to new AI technologies. Our consulting and training services can help businesses harness the benefits of AI while minimizing its negative consequences.

Our team of experts can provide training on how to use AI technology, as well as provide frameworks to promote personal and business efficiencies. Our services can help small and medium business owners navigate this new landscape and thrive in the era of AI.


While AI adoption can bring significant benefits to small and medium businesses, it’s important for business owners and leaders to be aware of its potential impact on workplace burnout. By taking a proactive approach to managing the impact of tech changes on employee well-being, leaders can promote a healthy work culture, increase productivity, and create a more resilient and adaptable organization.

If you’re interested in learning more about our consulting and training services, schedule an online consultation here.

Digitally First But Physically Enhanced

The Online Business Model has usurped the Physical Business Presence as the primary business presence. With this change has come additional stresses and burnout.

workplace burnout

Annual review


Maximizing Your Potential: The Power of an Annual Review

Discovering Your Strengths and Weaknesses: An In-Depth Look into Yourself

Setting Realistic Goals and Charting a Path for Success: A Step-by-Step Guide to an Effective Review

When it comes to achieving success, it’s essential to set goals and chart a path towards them.

However, it can be easy to get carried away and set unrealistic expectations for yourself. This is why conducting an annual review is crucial in helping you set achievable goals and chart a path that will lead you to success.

Here are some unexpected points of view and tips to consider when doing your annual review:

Embrace the Power of Small Wins

Many people fall into the trap of thinking that success requires grand gestures and big leaps. However, this is not always the case. In fact, a key to achieving your goals is to focus on small wins that can help you build momentum.

For example, instead of setting a goal to write a book in a year, set a goal to write 500 words a day. This small win can help you make progress towards your bigger goal, and the sense of accomplishment will give you the motivation to keep going.

In this way, you can break down your big goals into manageable, achievable steps that you can work towards every day. The feeling of progress and accomplishment will keep you motivated and on track towards your larger goals.

Look to Nature for Inspiration

Nature provides a wealth of lessons and inspiration for those looking to set achievable goals. For example, growth in nature is slow and steady, and so should your progress towards your goals be.

Think about a tree that slowly grows its roots deep into the earth, providing a sturdy foundation for its branches to reach towards the sky. In the same way, taking small steps towards your goals will help you establish a strong foundation for future growth and success.

Nature also teaches us about patience and persistence. Trees take time to grow and mature, and so should your progress towards your goals. Don’t be discouraged if you don’t see immediate results. Keep working towards your goals, and with time, you’ll see the fruits of your labors.

Be Honest with Yourself

It’s important to be honest with yourself when conducting your annual review. Take a close look at what you’ve accomplished over the past year and what still needs work. Don’t be afraid to acknowledge areas where you may have fallen short, and instead, use them as opportunities for growth and improvement.

Set realistic goals for yourself, and be mindful of your limitations. It’s better to set achievable goals that you can work towards consistently, rather than overpromising and underdelivering.

Create an Action Plan

Once you’ve set your goals, it’s important to create an action plan for how you’re going to achieve them. Break down each goal into smaller, more manageable tasks and set deadlines for each one. This will help you stay on track and ensure that you’re making progress towards your goals.

In addition, consider what resources and support you may need to achieve your goals. Do you need additional training or education? Do you need the support of a mentor or coach? Make sure you have what you need to succeed.

Benefits of an annual review

Conducting an annual review can bring several benefits for entrepreneurs, including:

  1. Self-reflection: The review process allows entrepreneurs to reflect on their past year, assess their strengths and weaknesses, and identify areas for improvement.

  2. Goal-setting: Entrepreneurs can use the annual review to set realistic goals for the coming year, helping them to stay focused and motivated.

  3. Increased accountability: When entrepreneurs set goals during the review process, they are more likely to hold themselves accountable to those goals and make meaningful progress throughout the year.

  4. Improved decision-making: By looking back on past experiences, entrepreneurs can make informed decisions that are based on data and lessons learned, rather than intuition alone.

  5. Better prioritization: The annual review process helps entrepreneurs prioritize tasks, allocate resources, and focus on the activities that will have the biggest impact on their business.

  6. Increased confidence: By reviewing their progress and celebrating their successes, entrepreneurs can boost their confidence and feel more motivated to continue pursuing their goals.

Digitally First But Physically Enhanced

In successful businesses the physical version of the business supports the now dominant online version.

Annual review breeds success

Successful Remote Work

Remote Work

The Secrets for Successful Remote Work

Creative Control + Connected Communities = Successful Remote Work

Remote work can lead to success or failure for an organisation

Creative Control

Failure for businesses who embark on remote working practices generally occurs when the management feel they have lost control.
Abdication vs delegation results. Unclear measurement criteria and loss of trust between team members can occur.
Team members do not get a sense of how they fit into the picture and how their efforts work towards common goals.
Managers that are disconnected from their team members or who do not have a sense of how a project is advancing, leaning towards the “next best thing” mentality. This is a common knee jerk reaction. 
Creative control allows for better co-operation and communication. Managers are always on top of projects and understand where bottlenecks are so they can reallocate resources.
This is a very empowering situation to be in.
Organisations need tools and skills to undertake successful remote work.

Remote work is motivating

I don’t think there is a single remote worker who misses the twice daily commute.
Every remote worker appreciates the extra time gained as well as the freedom to schedule their productive hours and activities.
I don’t think there is a single employer who doesn’t enjoy the lower operating costs of  having a remote working team.
Remote working practices should be a win win situation.
I’ve been working remotely for over 13 years. This was way before it was popular to do so. Putting together the businesses processes and tools for remote work is what we do best.

Connected Communities

For any business to succeed it’s clients or customers need to believe in them. There needs to be shared aspirations and needs. Businesses who tap into this connection can be unbelievably successful. At the heart of connection and community lies the brand promise of the organisation
Take Apple as an example. “Think Different”,
their slogan is a guarantee to see the world differently and simirlarly to inspire their customers to do the same. 
Apple have built a cult community that inspires their members to not only buy across their product range but to buy into their digital products such as  iTunes. iMovies, remote storage.and more. In fact Apple have created an environment that is difficult to leave.
The first thing we note about communities is that there is no we and them. The company and their clients are part of the same community, with a shared purpose and belief system.
This emotional connection needs to be backed up with  many meaningful points of contact with your community.
These points of contact or connections  may be physical meets, display adverts, social media interactions, telephone calls, text messages, video calls and even emails.

Let's Connect

At The Online Marketer we place so much importance on connections that it is our businesses slogan. “Let’s Connect.”  Let’s Connect is the two sided promise we make to our clients and  the inspiration for or clients to connect with their

Zoho Campaigns

For business’s which have between 10 and hundreds of client’s of clients some tools are available to assist the business teams to maintain these valuable connections. At the Online marketer we use a program called Zoho Campaigns  Most Customer Relationship management Software start with a free plan and Zoho’s is generous. The same can be had by Hubspot and many others. However when your needs become more complex and you need to build automations into your system then the you need to advance to the paid plan. This is where Zoho Campaigns excels because it’s paid plan and functionality is very much cheaper than the other options. Thats’s why we recommend it.
People love to do business with those they know and trust. So. a fair proportion of time and effort needs to be built to maintain these connections. The lifetime value of a client (link to youtube video) provides a good measure of how worthwhile this exercise of building connections may be. 


A community is a group of people who subscribe to the same values and beliefs. Communities come in different forms.  Communities are at the heart of purchasing decisions.  You’re either for crypto currencies or against them, a democrat or a conservative, a traditional retail store keeper or an online business or you may see the benefit of amalgamating the two. You’re either an Android or IOS fan. A Bulls or Sharks Fan. Manchester United, Chelsea or Liverpool. Pirates, Sundowns or Chiefs fan.You maybe for vaccinations or against them. You may be a  Catholic ,Protestant or Atheist. A computer nerd or not. 
With these examples you either identify strongly for against and you derive some pleasure or utility for your support.  Your beliefs don’t even need to be based on facts,  but rather on the utility of the belief.
I mean we can debate IOS vs Android and both sides have excellent products. Is one actually better than the other. Probably not but I bet you have a strong opinion about it. Is this opinion based on facts or your beliefs?
Homo Sapiens differentiate themselves from any other species by their ability to use social cooperation for survival and reproduction. We are the first species to be able to tell stories to draw others to our way of thinking.  Effectively this means that successful people are in fact powerful sorcerers as apposed to those people whose abilities are less honed.
The strongest organisations are those that are able to build strong communities based on similar beliefs.
At the base of building communities is the ability to create your story and effectively convince others that it has value for their purposes. That’s what makes a great business.  This process depends on you being able to effectively connect with your community.
AgileCrm is a tool to help you maintain this connection.
We have been building communications journeys based on CRM’s for over 13 years. Each communication journey has a goal. Someone to connect with, someone to tell a story to. Someone to make excited about the community.
Knowing how to do this is a scarce skill. But we can help you to connect.

Digitally First - Physically Enhanced

The Online Business Model has usurped the Physical Business Presence as the primary business presence. Physical businesses now support the online versions rather than the other way around.

This transition to Digital First approaches has been fraught with difficulty but has been terribly exciting. Successful transients are motivated, cost effective and slaying the competition.

Let's Connect -

Let us chat about your business prospects online

Or message us using Whatssapp or these social media links.

successful remote work

Using Evernote to plan weddings & events

I’m a productivity nut and I simply love Evernote, a free app for any of your devices, which allows you to save and recall information on any of your devices at will.

Evernote shines when you are able to create a structure to suit your workflows. Here we discuss how to use Evernote when planning events.

[siteorigin_widget class=”WP_Widget_Media_Video”][/siteorigin_widget]

You can grab a free copy of Evernote here. Evernote can be used on all your devices and effortlessly sync’s across two devices with the free version and more than that if you take the premium version. Personally, I use the premium version because of the extra features but the free version will suffice for most people.


If you register with my link and upgrade at a later stage I’ll earn a measly 25% of your fee. But hey it’s beer money and not to be scoffed at.

Here is that link to sign up for the free or paid versions again.

Using Evernote to plan weddings & events 1

Use Evernote to record client interviews


You can grab a free copy of Evernote here. Evernote can be used on all your devices and effortlessly sync’s across two devices with the free version and more than that if you take the premium version. Personally, I use the premium version because of the extra features but the free version will suffice for most people.


If you register with my link and upgrade at a later stage I’ll earn a measly 25% of your fee. But hey it’s beer money and not to be scoffed at.

Here is that link to sign up for the free or paid versions again.

Scroll to Top